"Customers will write us bigger checks."

"The behemoth of Redmond, Wash., is methodically rolling out business software that's sold as an online service. There's a very compelling reason: For Microsoft, selling software-as-a-service means more revenues, and eventually profits, out of each transaction.

"Microsoft Senior Vice President Chris Capossela puts it bluntly: `Customers will write us bigger checks.`"

Full article at Forbes...