Tuesday, March 24, 2009
"As Twitter's popularity grows, firms are attempting to take advantage of its free social networking services to help cut recruitment costs during difficult economic times. But the value of Twitter as a platform for finding new employees remains unproven.
"U.K. mobile network operator, O2, recently released the results of research on Twitter adoption among small U.K. businesses, and found that 62 percent of the 500 small businesses it questioned viewed cost-cutting as one of the greatest benefits of the service. Respondents cited marketing and recruitment functions as the most common way to reduce overhead through the social network; 16 percent claimed to have saved over £1000 as a result.
"U.S. digital agency Organic even claims it has now shifted 75 percent of its recruitment efforts towards social networking platforms. The company finds Twitter to be especially appealing thanks to the tech-savvy audience it attracts and the free services it offers..."
More at ClickZ...
Posted by Hinky at 8:59 AM