Wednesday, January 13, 2010

McAfee To Leverage "Captive Audience" Marketing

"Facebook announced late Tuesday that it is offering free computer security software for six months to all of its 350 million members to head off increasing threats of hackers and computer viruses on the social network.

"Facebook has cut a deal with anti-virus maker McAfee Inc. of Santa Clara to provide the security software, available on McAffe's Facebook fan page.

"McAfee's Internet Security Software Suite will be free for six months and available for a "special discount subscription" afterwards, the companies said in a statement. The announcement did not detail how much the paid subscription would cost once the free period ends..."

More at SFGate...

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